THE SOCIOLOGY BLOG

  The National Family Health Survey 2019-20 (NFHS-5) is the fifth in the series and contains data on India's population, health, and nutrition for each state and union territory (UT). NFHS-5, like NFHS-4, gives district-level estimates for a variety of significant variables. Preschool education, handicap, access to a toilet facility, death registration, bathing practises during menstruation, and techniques and reasons for abortion are some of the new topics in NFHS-5. Each round of the NFHS has had as its main goal the provision of high-quality data on health and family welfare, as well as emerging challenges in this field. For more precise study , instead of choosing the health inequalities at the India level, I have chosen the NFHS-5 sheet of the state of Gujarat. Having born and brought up in Gujarat, studying its data seemed to allure me more than any other state or union territory for that matter.  Under the head of population and household profile one major point of ...

Organisational change refers to the change in the structure and culture of the organisation in order to adapt to the changes in the extrernal enviroment. Organisation Learning refers to the process of aquiring and sharing of knowledge within the whole organisation. Organisational change and learning always go together hand-in-hand. Oragnisational change gives rise to the learning in the organisation, resulting in further changes in the organisation, arising out of the learning. In the ever so growing world of technology and the global development and ever rising competition, changes in the enviroment is the only constant and adapting to the same, the only option. To adapt to the changes and change the structure of the internal organisation, one must be aware of the means to do so. Organisational learning enables the members to lead changes to overcome challenges faced outside of the organisation, grow in their domain and hence accomplish their own individual and the goals of the or...

Role taking is when the behaviour of an individual is guided by the way he percieves himself in others’ roles. It is when a certain way of behaving is guided by whose position has he put himself in, mentally or imaginatively. It can also be percieved as “Stepping into somoene’s shoes”. Role-taking plays a significant role in everyone’s life, right from their childhood. As a child, while playing games with his peer friends or family, one takes up several roles and tries to enact it. For example, children playing the popular Indian game called “Ghar-Ghar”, the child who plays the role of the father, carries a suitcase and goes to the office, whereas the other child playing the role of the mother, cooks food for her husband and is seen serving him breakfast. Here, the role taking is also a subjective matter depending on one’s surroundings. For instance if two other children playing the same game have seen their parents in the opposite roles, where the mother goes to the office and the fat...

  Ever since our birth, besides our name, place and date of birth, we are also identified greatly on the basis of our social groups. Social groups are interaction of a group of humans based on a common purpose or interest. Social groups can be further divided into : Formal and Informal. Formal Groups: Formal groups are where people behave according to a set rule of formal regulations by the head or the superior position of the group. They aim at achieving a combined goal of the group through their individual goals. The role of an individual in a formal group is often restricted. Formal groups might have direct impacts on political and financial aspects of a person, but lesser psychological impacts as compared to informal groups. A person gets the status of his power and financial positions by the formal groups that he becomes a part of. Formal groups are also often “Chosen” and not given by birth. The company a person works in, might be the best example of a formal group. Eve...

The ideas, customs and social behaviour of how people of a specific group perform is known as the culture of that particular group. From formal groups, to informal groups, every single group have their own culture. The culture of any community depends on the people forming it. An organisational culture is the collection of ethics, expectations and practices that direct the working of the company and its team members. It can be seen as the set of things that makes a company what it is and where it stands. Organisational culture combines the behaviour of all members of company within each other, how they handle failures and successes, and how they work for better environment within the organisation, as well as how they treat and work for their customers. A healthy organisational culture can make a company with the lowest resources flourish, while an unhealthy organisational culture can act as a major obstacle for even the finest of companies with maximum amount of resources. A disturbed ...

  A brand is how a company distinguishes itself and its products from others in the market, be it by the means of a logo, a symbol or a tag line. Brand history refers to the journey of a brand so far, journey of its growth or downfall, in the terms of its products, section of customers, places where it provide its services and so on. Let us now dive deeper into the brand history of DOVE. Dove was founded by Lever brothers in 1957. One of its rare own kinds, dove has gained massive popularity in the market of body care products. Having started from producing soap bars of which they are still the largest producers till date, they have now expanded to an entire arena of personal care products, ranging from body washes, to shampoos and conditioners, to deodrants, the list is endless. There are chances that any body care product that a customer looks for, can find one under the name of “Dove”. The brand doesn’t make gender or age specific products- they offer personal care for the entir...