THE SOCIOLOGY BLOG

Social psychology is the study of the impact that is created by the presence of the people around and their behaviour towards an individual or a group of people. A very common example about this is the body language that a student would possess when with friends and when alone at home. The difference in both is the impact that is created due to the presence of his friends. When we think about this from a business point of view, we can easily make out how important it becomes to study the social psychology of people in order to convince the consumers to buy our product.   Whether any product will be bought by the customer or not depends on a lot of factors. It can be bought by the consumer because he/she needs it, or it can be a new or a trending product. But the customer ending up buying that product can be a result of a lot more factors than just these. This is where good marketing strategies come into play. Usually the common impression and beliefs of a specific brand have a hug...

A social group consisting of families being carried forward from generation to generation, sharing a common ancestry or language is termed as a tribe. India being the mother land of various cultures and traditions, is also a home to a huge number of tribes found in every nook and corner of the countryside. From the Bakarwal tribe of Jammu and Kashmir to the Kanikar of Tamil Nadu, innumerable and oh so varied, the Indians have witnessed them all.  One of the most famous tribes of India is that of the Gonds, found in the Chhindwara district of Madhya Pradesh, parts of Odisha, Maharastra and Andhra Pradesh. They are the second biggest tribe of India after Bhils of Rajasthan. Under the Indian reservation system, they are termed as “scheduled tribes”. Despite the fact that most gonds speak regional languages, their tribal language is known as Gondi, which is closely related to Telugu. Gonds are further sub-divided into four tribes: Raj Gonds, Madia Gonds, Dhruve Gonds and Khatulwar Go...

The movie titled as “Social issues in modern times of Charlie Chaplin” is set around the time of 1930's. It highlights the then faced hardships by the people of America after it hit The Great Depression. Throughout the movie, the one major issue faced by people which is showcased is that of unemployment. It begins on a note where Charlie is habituated to his monotonous job of tightening the screws so much so, that his hands do not even stop moving in the same manner and in the exact same direction, it seems that the screw drivers have been stuck to his hands by some glue. This depicts how despite the fact that the jobs of people aren’t yielding them happiness in any ways, they still continue doing it, just for the sake of earning a bread to eat daily. Another social issue that can be seen in the factories is that all the working labour or the management staff is hugely dominated by the males themselves. The only woman seen here is like a personal assistant to the boss of the compan...